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Article
6 Tips to Network
Do you enjoy networking? Here are 6 easy steps to help you network, to help your brand.
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The Simplest Yet Overlooked Touchpoint
Talking to local Chamber of Commerce I ran a small branding experiment. This experiment showed that many people are not prepared with the simplest of touch points.
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Touchpoints All Around
Touchpoints are areas where your brand interacts with the world. Are you aware of these touchpoints and how they impact your brand?
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Moving from Why to How
After finding your Why, planning your How can get you closer to understanding and clarifying your brand’s purpose.
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Taglines: A Strong Connection With Your Customers
Your tagline gives your customers a glimpse into who your brand is and what they can expect from your brand.
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What is Your Why
Knowing the why behind your brand can give you insight into how to form your brand. Do you know your why?
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Who are Your Brand’s Stakeholders?
Stakeholders are thought to be only internal people who care about your company. However, there’s more than you realize, are you engaging all your stakeholders?
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What Goes Into Naming Your Brand?
How much effort should go into choosing a brand name? It is critical that your name be unique, important, and resonate with your audience.
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